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The introduction of the uniquely-designed “bayong na
stateside” will be used to reach and touch folks in the Philippines.
The new product .was launched at the Forex company offices in Alexandria,
Virginia and simultaneously in major cities in the United States on June
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The Forex BAGahe is designed as an alternative to the corrugated
carton balikbayan boxes.
Jimmy Carino, chairman emeritus of the Forex family, and Chit de Jesus,
chief financial officer, said “the very nature of the bag makes it
an item of novelty, enough to make people want to try it.”
“While
we do have a very sound, innovative product on our hands that will definitely
stir the market, its novelty (Burberry-like, e.g. Old English/Scottish plaid),
character and lingo give all of us a sense of nostalgia that is fun, almost
humorous, very, very Pinoy!” they said during a press conference.
The reinvented way of sending love is more than half the normal size of
a large balikbayan box and can carry as much as 150 pounds. Its polypropylene-polyethylene
material contains a plastic cable seal and is very light and foldable.
Because it is very sturdy, it can be used and reused by recipient in the
Philippines as an alternative to the regular luggage when they travel around
the islands.
It will be given out free although each recipient will accomplish a form
to indicate his or her name, telephone number so that Forex can use it to
followup. The two-tier price of a loaded BAGahe is $45 to Metro Manila and
$55 to the provinces, regardless of distances.
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