Some local groups have a misconception about the role of the Manila Mail in the community.
Recently, a civic-religious group took issue with the Manila Mail for its alleged failure to publish its public service announcements, sports photos, etc. This group mistakenly assumes that because the Manila Mail is pledged to serve the community, it must publish every thing that it contributes in the name of public service.
What this group fails to understand is
how a newspaper is run.
First and foremost is the need for groups
who want their press or photo releases to be published to meet the deadline of
the Manila Mail. The deadline is at least seven days before date of issue. If
the release is for the Dec. 31 issue, it must have reached the editor (thepress@manilamaildc.net) by Dec. 24 or for Jan. 15 by Jan. 5.
The press release must be written in a
concise, story form and must answer all the five Ws (why, where, who, what and
when) and the H (how). This is necessary because of space limitation. Besides,
the Manila Mail does not have paid editorial staffers to rewrite all press
releases.
The editorial board exercises the right
to publish only stories and photos which in its judgment are of interest to the
community. Oftentimes even if a press release is important it is not published
because of space limitation.
THE EDITORS
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